The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

February 20, 2024

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Featured Advice




Podcast Episodes

From The Desk of Aaron Marino

Men are trending solo, sexless, and secluded

The other day, I was reading an article in Psychology Today about why there are so many sexless single dudes …

Here’s a race you and I can’t win

“You can’t run from your past. You will end up running in circles. Until you fall back down into the …

It’s never too late to achieve greatness

Do you ever feel like life has passed you by — like, you should have done something sooner, or maybe …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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6 million + YouTube subscribers, 1 billion + views.

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Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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