The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

January 22, 2026

Smelling amazing is a legit superpower—but only if you know what you’re doing. Fragrance can make you magnetic or make people want to run in the opposite direction. In this crash course, I break down exactly

January 20, 2026

7 “Nice Guy” Mistakes That KILL Attraction {INSTANTLY}

January 18, 2026

15 Brands I Will NEVER Buy Again

January 15, 2026

Why Men Should NOT Have Kids {Someone Has to Say It}

January 13, 2026

26 Shoes You Should NEVER Wear in 2026

January 11, 2026

12 Reasons You Look Older Than You Think {And How to Fix Them}

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Style

Fitness

Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Look for what’s right instead of wrong — that’s truly important!

Let me start with an uncomfortable truth: most people are misdirected in what’s truly important in life and chasing the …

It’s time to have FUN worldwide — TOGETHER!

Currently, most guys are starving for connection, fun, and a sense of being plugged into the world without needing a …

The Silent Upgrade — Don’t Talk About It. Become It!

Mark lives a few houses down from me. A couple years ago, nothing about him stood out. Nice enough guy, …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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