High Hold with Low Crunch | Men's Hair Styling Tips Tutorial

December 25, 2015
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In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro is discussing how to get high hold with low crunch. He starts with a backstory about his company Pete & Pedro as well as the bueno hair help service (selfie@peteandpedro.com).

Heat and humidity aren’t your hair holding friends. You need a pre-styling agent to harness the heat with these steps to lock-and-load:

  1. wet hair
  2. towel dry
  3. small amount of P&P Putty (award winning!) or other matte product after emulsifying; get down to root
  4. use a hair dryer to blow into place
  5. apply more matte product and get hair into place

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Getting perfectly styled hair in just 60 seconds is a total breeze. Start with a few spritzes of Sea SALT Spray to boost volume and texture while keeping your hair hydrated. Then, work in Soft Putty for that firm yet pliable hold with a soft matte finish that always looks incredible. Finally, sprinkle on some Texture Powder to add weightless volume and lock in your look all day long, with the option to easily restyle whenever you need. Get the perfect look in no time—every time. BOOM!

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