Jon Shanahan Interview – Makeup for men: A multi-billion dollar industry?

January 6, 2021

Welcome to another episode of the Alpha M Podcast. In this episode, I got to sit down with Jon Shanahan from Stryx. You may know him from the The Kavalier and in this episode we got to chat about his journey to being a full time YouTuber, leaving the corporate world working for Apple and now his business Stryx.

Is men’s makeup a market to keep a close eye on?

In this interview, we speak about:

– Jon’s journey from corporate world to YouTube

– When he decided to leave his job and the strategy he took to continue providing for his family

– Jon’s view on fast fashion and outlets and why you should avoid most brand names

– Why as an entrepreneur you almost become hard to hire

– Monetizing his channel through affiliate schemes and reviews

– Stryx, the journey and the mission they’re on

– The early growth Stryx is seeing as a business entering a relatively new market

– Insider secrets into the strategy behind Stryx and their growth

– Should men wear make up? A discussion between Aaron and Jon Plus so much more…

Thanks to Jon for being on!

Be sure to go and check out Stryx too, here’s a link:
https://www.stryx.com/

Sit back, relax, and enjoy this episode!

Featured video

Getting perfectly styled hair in just 60 seconds is a total breeze. Start with a few spritzes of Sea SALT Spray to boost volume and texture while keeping your hair hydrated. Then, work in Soft Putty for that firm yet pliable hold with a soft matte finish that always looks incredible. Finally, sprinkle on some Texture Powder to add weightless volume and lock in your look all day long, with the option to easily restyle whenever you need. Get the perfect look in no time—every time. BOOM!

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